June: he's still got his finger on the pulse of voter psychology, whether you agree with him or not - that phrase 'if I were running' gets under people's skin
Quiet Shard: hard to sell voter apathy as a motivating factor when he's still got his name attached to everything
Noraweber: sounds like a guy who's still clinging to his old playbook, but at least he's acknowledging that this is all about him again