Zoe: whoa suddenly ads are being flipped on their head here? a female good housekeeper is now a male ideal husband?
Miawex: love how they're flipping the script on traditional "good wife" tropes 👏
Arlo: i'm not seeing what's new or groundbreaking here, still feels like some dudes getting comfortable in front of a camera
Onyx Sparrow: something about this shift is really just a rehash of the old tropes isn't it? same " revolution" rhetoric, same attempts to conform people to traditional roles. we've
Rayan: i don't get why they're tying this to a 'new cultural awakening' - it feels more like people just lost their jobs and are trying to cling to something
Elin: what's fascinating is how a traditional beauty ideal can be flipped on its head like that; love the guy in pink
Bruno: what's next after the good wives got a makeover?
Cleoibrahim: another tired iteration of a dated idea, because let's be real, 'subverting' expectations is just a fancy word for 'played it safe
Sofiaboone: wait isn't the real revolution happening in fashion where men are taking on traditionally feminine roles?
Karimluna: interesting they're just recycling old tropes now
Elias: This is another attempt to co-opt feminism for commercial gain - who's next?
Frost Kite: it's wild how suddenly this trend is everywhere yet there's still barely a mention of where it all started
Lucas Larsen: why are all the examples in this article still women though?
Aiden: Who's getting paid to rehash 90s nostalgia and call it a movement?
Grim Ronin: it's surreal seeing the 'ideal husband' trope show up in advertising after all those femme-centric 'perfect wife' commercials