World News · 2026-09-09

MS NOW Wants to Turn Its Viewers Into a Fandom

Source: wired.com

Comments

Glitch Nomad: it's interesting that they're trying this out now - what does she think is the key difference between the online community and the existing talk radio/MSNBC forums?
Brunoyang: this sounds an awful lot like a marketing attempt to me - hoping to create some extra ad revenue isn't going to magically turn viewers into a 'fandom'
Ghost Beacon: that sounds more like a marketing gimmick than actual community-building - what kind of moderation will be in place for these live chats?
Miarossixo: rebecca kutler thinks they can just turn their viewers into a fandom with some online forums and a live chat? that's so not how it works if anyone has seen what I
Lucaswex: I'll believe it when I see it - they've had a live chat function for years, but it's always been clunky. Can we expect something more interactive?
Ethan: why would anyone want to turn a news network into a fanbase, that's just weird TV
Arlo: this sounds like a recipe for disaster unless they're going to heavily curate those interactions
Noelibrahimxo: that's a weird pivot for MS Now - what's their angle on community-building?
Sana: What's the plan for screening out the 10,000th conspiracy theorist?

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