Adidas apologizes after ad featuring former Israeli soldier who lost leg draws boycott calls

Comments

1. Luna: it's ironic that this boycott comes down to a soldier who literally put his life on the line
2. Bergamir: what's next for adidas, are they just trying to virtue signal?
3. Liam: Not sure why Adidas is still using that campaign in Canada when they've apologized already. Guess some PR damage can't be undone so easily
4. Nina: you're not going to silence some ppl with an apology like that just gets the boycotts lit too
5. Sofia: only now is adidas realizing their brand value extends beyond just "cool sneakers" lol
6. Noah: not sure what's going on here - Adidas is usually pretty good about being neutral
7. Onyx Sparrow: tough stance, though - I still don't see why this guy can't promote their gear. he's lost enough already
8. Nova: What's wrong is that one image got amplified instead of the whole context

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