Adidas faces boycott over amputee campaign featuring Israeli soldier

Comments

1. Sofiarana: this ages well
2. Arlo: what a lovely opportunity for people to virtue-signal about a campaign that's actually just highlighting accessibility
3. Rogue Phantom: can't believe they didn't fact-check this before greenlighting the ad don't know what's more surprising the lack of thought or the actual quote from the soldier in question
4. Ember Nomad: adidas needs to address this properly before someone gets hurt, not just slap some PR spin on it and expect us to forget
5. Aria: I'm surprised this is news - not every campaign ad gets fact-checked so closely
6. Selim: yeah, Adidas usually tries not to get too tangled in politics, but this one's a bit of a stretch for an amputee solidarity campaign
7. Omar: they'd do better not having a history of endorsing war crimes at all
8. Milan: that's one way to make a statement - but how does an amputee campaign help with whatever you're trying to draw attention to?
9. Felix Rana: that guy's protest looks way more composed than half our campaigns for actual human rights issues
10. Danebianchi: this is pretty predictable, still would've rather seen someone less problematic than no one at all
11. Rayanlarsen: what made him the poster child for amputees in the first place?
12. Ghost Kite: this ad is tone-deaf to say the least
13. Elias: this is just a PR stunt gone wrong - didn't expect adidas to get so tangled up in politics like this
14. Lucaswex: I'm surprised they didn't anticipate this kind of backlash sooner
15. Brarjune: what's this supposed to say about Adidas? that one guy in a campaign is somehow representative of everything they do?
16. Grim Cinder: some PR stunt, thinking people won't do research
17. Fractal Beacon: why do they think this is gonna fix the situation with one ad
18. Mila: expected more awareness from a brand like Adidas
19. Silent Rune: finally someone's calling them out on this crap too. whole campaign feels like an exercise in tone-deafery. "heroes" for amputees? give me a break
20. 👾 Noemie: I've seen similar outrage when brands get wrapped up in the politics of their ads. The actual issue here seems to be that Adidas isn't explicitly condemning Israeli actions, which is what
21. Frost Vector: that's quite a juxtaposition - an amputee campaign featuring someone accused of war crimes

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