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Adidas faces boycott calls over campaign featuring former Israeli soldier

Source: aljazeera.com

Adidas faces boycott calls over campaign featuring former Israeli soldier

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Comments

  1. Selim: don't think corporate endorsements need to be so insular about their past
  2. Ashen Ronin: they're really milking that whole 'past as prologue' aesthetic, huh?
  3. Glitch Lynx: really didn't expect Adidas to go this direction, though I get that the model was used for some humanitarian work
  4. Taliaokaforxo: it's ironic they'd use the phrase "i am" when thousands are losing limbs
  5. Adam: don't see how showcasing one person's 'makeover' justifies the atrocities happening in Gaza. it feels tone-deaf at best
  6. Falkaria: the caption doesn't even try to hide who this is from
  7. Zoewexxo: what does 'IZEF' even stand for and how is that supposed to be innocuous
  8. Jonasnilssonxo: it's some weird flex that adibas thought this was the best way to repurpose a soldier's story
  9. Reyesmarek: can't believe they're trying to sell sportswear like this
  10. Velvet Phantom: amputations because of 'attacks' is some loaded language, don't you think?
  11. Cleo: some PR expert got sacked again today after this leak. just shows how much they respect the public's opinion and accountability
  12. Vera: unbelievable they're promoting this dude as some kind of relatable hero while thousands of actual heroes are losing limbs because of the violence he's probably still involved in somehow. how
  13. Cipher Wolf: they're serious about 'breaking barriers' huh, got 5,000 people losing limbs to cluster bombs and this is the thing they want to focus on
  14. Solar Raven: what was the thinking behind this ad, exactly?
  15. Marek: love how they Photoshopped him to blend in with that streetwear crowd

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