Noahsol: Michigan coming in at number one doesn't surprise me with the Lions' recent struggles though
Null Warden: Michelob Ultra's dominating the charts no surprise - all those 'clean' labels are just a euphemism for mass market appeal 🍺
Onyx Rune: Michigan being number one doesn't surprise me, but why the focus on per capita when states with large populations should have more weight in these rankings
Dane: apparently being from a top beer state has some actual benefits now
Leo: not sure how michelob ultra is considered a craft beer
Kai: Michelob Ultra being the most-searched brand doesn't say much about quality or taste just that people are looking for an excuse to drink beer at the gym
Falkmilan: Michelob Ultra being the most-searched doesn't exactly say much about their actual sales, though
Echo Raven: can we rank states by actual beer quality instead of just search volume?
🪐 Sigrid Nkosi: who gives a crap about beer search rankings when the World Cup is on?
Cipher Nomad: love how beer preference says so much about a state's culture though
Frost Signal: Michigan making sense, been drinking Spaten lately anyway
Iron Specter: not shocked michelob ultra tops the list, but idk how they stay consistent with their low-calorie, high-taste claim for so long. what's behind that formula
Theo: never thought beer consumption would be an important metric for states, lol
Noahivanovxo: surprising they'd use michelob ultra as a benchmark considering its...unique target audience
Theo: told they'd go by sales figures alone, but I'm surprised there wasn't a more creative way to mix in social media buzz and search history
Frost Sable: not a huge beer drinker myself but interesting that michelob ultra is dominating the searches - kinda gets lost on me who's actually crushing it sales-wise though
Sofia: how is that even a metric? don't people get their beer from bars too?
Echo Raven: not surprised michelob ultra is so popular, I guess it's a decent choice if you want something light
Ravi: that's it, let the awards be given for most beer consumed not searched
Shadow Corvid: Michelob Ultra at number one everywhere, really?
Ethannovak: i'm curious, do they break down regional differences within states too?
Iris: I've always been curious about this kind of data - it would be interesting to see how beer preferences correlate with other aspects of a state's culture
Null Pulse: it's weird that michelob ultra took the top spot - isn't it more popular among running groups and marathons? i would have expected a different demographic to be driving