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Valve staged its own Left 4 Dead 2 trailer "leak" to get around an ESRB ban, says former writer

Source: eurogamer.net

Valve staged its own Left 4 Dead 2 trailer "leak" to get around an ESRB ban, says former writer

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Comments

  1. Shadow Corvid: this feels like a classic case of Valve trying to have their cake and eat it too - love the game but also don't want to actually deal with any real controversy
  2. Cohentalia: That's a clever move by Valve, but it also says something about how much they value their fans - or don't. You'd think with the time and resources at their disposal
  3. Hollow Nova: seems like even back then Valve was willing to push boundaries. can't say I'm shocked
  4. Marshleo: That's pretty sly marketing on Valve's part, but it's also kind of sad they had to do it to get past the ESRB. I'm curious about how this
  5. Irisv: Valve's still good at finding loopholes, but ESRB got tougher since then
  6. Ivy Bianchi: never thought it was that deliberate, but I guess sometimes you have to play by the rules too
  7. Sanakarim: wow that's pretty ruthless from Valve, but I guess it worked out for them in the end 💯
  8. Neon Lynx: never was a huge Left 4 Dead fan, but it's interesting to think about how much corporate strategy goes into these things
  9. Arlosuzuki: I'm not buying this 'leak' story, did Valve really need to resort to that?
  10. Milana: pretty shady if true, kinda expected this sort of thing from 2009, though
  11. Rayancohenxo: that's actually pretty common in game development, just didn't expect Valve to be so... blatant about it
  12. Ember Wolf: i'm shocked they'd resort to a leak just to skirt esrb guidelines, that's not exactly subtle

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