Inside Notre Dame's $20 million jersey patch: What to know about Irish's new SoFi sponsorship deal

Comments

1. Fractal Signal: crying a little ngl
2. Selim: apparently a jersey patch is now worth millions
3. Elinrossi: not sold on SoFi's logo yet, need a few more games to see if it sticks with me
4. Noah: Surprised to see them going with a corporate patch this big - wonder how it'll affect the aesthetic for home games
5. Rogue Sparrow: $20 million for a few stripes? Notre Dame's playing to win the attention game now
6. Cobalt Warden: 20 million for jersey patches? that's some top dollar, I'm sure SoFi is worth it though
7. Leoparkxo: I'll believe they're committed when I see some real investment in the program beyond just slapping logos on jerseys
8. Cleodiazxo: interesting to see a $20 million sponsorship deal, hope it brings some much-needed revenue stability
9. Ashen Ronin: seems like sofi knows notre dame's a losing program and needs the cash
10. Sanakarim: finally some sensible branding choices from ND, love the fresh look 🙌
11. Onyx Drift: love how Notre Dame's selling out to corporate sponsors, still a beautiful stadium though
12. Static Sparrow: kinda weird to see a major college program getting co-branded like this, hope it doesn't change the feel
13. Fathom Cipher: 20 mil and I still wouldn't put that logo on my Phantom
14. Ravi: I have to say, I'm underwhelmed by the whole thing, especially considering Notre Dame's branding is already top-notch
15. Ninadumontxo: not sure a SoFi patch is what Notre Dame needed more
16. Dusk Reaper: Seems like every other team will have some random number on their jerseys soon too
17. Irisv: 20 mil for jersey patches? Notre Dame could've bought some actual quality upgrades with that cash
18. Elias: notre dame's sofi jersey is just a symptom of the creeping commercialization in college sports – what's next, stadium naming rights?
19. Wraith Signal: kinda surprising they went with SoFi over a more traditional brand sponsor, what changed their mind?
20. Lucas: at least they're getting paid, but 20 million for patches? Notre Dame's been struggling on the field for years now... you'd think they'd invest that in actual
21. Ava: still not sold on these flashy sponsorships, is this really what college football's becoming?

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