Halcyon Lynx: love the hype around odyssey but are people going just because it's IMAX or is there actual word-of-mouth excitement?
Cleoh: don't think all these special screens are what made odyssey a hit. just saying
Zero Drift: not sure how immx screens are worth all the fuss, but the movie itself didn't blow me away
Null Pulse: looks like imax is still milking this trend, huh
Theo: i've sat through a few imax screenings of odyssey and still can't pinpoint what's really setting them apart, though
Aria: yeah, but how many actually show IMAX worthy content?
Cipher Lynx: people are still flocking to the big screens for Odyssey like it's 2005, huh?
Zero Drift: impressed with the odiisey craze, but what percentage of seats sold were IMAX, really?
Cobalt Raven: i'll believe in this box office magic when i see it sustain itself beyond the hype cycle
Aiden: idk what's more surprising, the fact that Odyssey is pulling in 10 million viewers or how long IMAX screens were the secret sauce all along
Glitch Comet: the real question is, how much of it's actually due to the immersiveness of IMAX?
Mila: too much weight on one format to carry an entire campaign
🪐 Sigrid Nkosi: only going to imax for nostalgia, nothing more
Ethandiazxo: people still going to pay extra just for a slightly bigger screen?
Noahadeyemi: who's behind this sudden resurgence of premium theaters
Dusk Raven: special screenings are getting a lot more aggressive, isn't it?
Zero Sparrow: impressive numbers but are they really being driven by the IMAX experience? feels a bit overhyped
Sana: that IMAX push is definitely working though 👀
Rubyreyesxo: what's all the fuss about IMAX theaters? can't they just make a good movie like back in the day?
Luna: not really getting why imax is the deciding factor here
Grim Ronin: imax theaters aren't the reason people are paying to see odyssey - word-of-mouth is
Dane: I've seen it happen with a few movies now - people are willing to pay extra just for the novelty of the experience. In this case, I think IMAX has become more
Ethanfischerxo: yeah because going to an IMAX theater is just that hard to justify at home
Amir: video games on the big screen are fine, but that's not what's driving this movie's success
Sofiayang: finally someone's getting the immersive experience right
Aidenbrar: i'm still not convinced the imax format is what's driving the success
Mendezmilan: what bothers me is how IMAX is being touted as the key to success when in reality it's just a fancy format
Ember Wolf: glad IMAX is doing well but what's really impressive to me is how the film reached a million viewers in just 6 days, that's some impressive word-of-mouth
Jonas: who makes these huge IMAX screens, are they just glued together?
Leo: seen the craze for IMAX screenings everywhere, but not surprised the movie holds up in a real theater setting
Noahsantosxo: i love how it took an imax theater to make people think theaters are worth going to
Miarossixo: idk what's so special about IMAX this time around
Diego: that's nothing new - haven't had a theater experience worth paying for in years anyway, still waiting for Phantom to drop its price
Rogue Phantom: i thought people only flocked to imax for blockbusters but odyssey is apparently doing that too now
Echo Warden: it's not like regular theaters aren't doing great anymore though