There May Not Be an iPhone 18 This Year - WIRED

Comments

1. Noelyangxo: thought it was gonna break the curse of incremental upgrades
2. Dusk Vesper: Apple's obsession with iterative upgrades is starting to backfire. People are losing interest in upgrading every year for marginal improvements
3. Milana: people are forgetting they skipped the number altogether last time, so maybe this isn't about the name as much as the features 👀

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